MEM LABEL BRANDING HOUSE
CASE STUDIES — VOL.01

ARCHIVE

Five Brand Studies

Complete brand systems—not just logos.Strategy, identity, positioning, and ongoing direction.

01
CASE STUDY 01 — 2025

The Mink Label

Luxury lashes, effortlessly yours.

Designed for a beauty founder building confidence through detail. This identity balances softness with structure, elevating everyday beauty into a refined, cruelty-free luxury experience.

IndustryBeauty
Year2025
PackageBaseline Package
The Mink Label
Fig. 01 — The Mink Label Identity System
02
CASE STUDY 02 — 2025

Pressed & Links

Your hair, elevated.

A modern identity for a brand rooted in craftsmanship and self-expression. Trendy without chasing trends. Confident without excess.

IndustryHaircare
Year2025
PackageAesthetic Lab Package
Pressed & Links
Fig. 02 — Pressed & Links Identity System
03
CASE STUDY 03 — 2025

Nail Edit

Curated nails, crafted to perfection.

This project embraces play, nostalgia, and editorial expression, transforming nails into fashion moments. Bold colour, deliberate typography, and joy-led branding.

IndustryBeauty
Year2025
PackageCreative Continuum Package
Nail Edit
Fig. 03 — Nail Edit Identity System
04
CASE STUDY 04 — 2025

Brow Theory

Brows that make a statement — without overpowering.

A calm, structured identity focused on harmony, proportion, and technique-led confidence.

IndustryBeauty Services
Year2025
PackageBaseline Package
Brow Theory
Fig. 04 — Brow Theory Identity System
05
CASE STUDY 05 — 2025

Skin Architect

Where skin meets science.

A clinical yet warm brand world built on education, precision, and trust. Designed to feel reassuring, not intimidating.

IndustrySkincare
Year2025
PackageStudio Build Package
Skin Architect
Fig. 05 — Skin Architect Identity System
End of Archive Vol.01

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