MEM LABEL BRANDING HOUSE
CASE STUDIES — VOL.01

ARCHIVE

Five Brand Studies

Complete brand systems—not just logos.Strategy, identity, positioning, and ongoing direction.

01
CASE STUDY 012025

The Mink Label

Luxury lashes, effortlessly yours.

Designed for a beauty founder building confidence through detail. This identity balances softness with structure, elevating everyday beauty into a refined, cruelty-free luxury experience.

IndustryBeauty
Year2025
PackageBaseline Package
The Mink Label
Fig. 01The Mink Label Identity System
02
CASE STUDY 022025

Pressed & Links

Your hair, elevated.

A modern identity for a brand rooted in craftsmanship and self-expression. Trendy without chasing trends. Confident without excess.

IndustryHaircare
Year2025
PackageAesthetic Lab Package
Pressed & Links
Fig. 02Pressed & Links Identity System
03
CASE STUDY 032025

Nail Edit

Curated nails, crafted to perfection.

This project embraces play, nostalgia, and editorial expression, transforming nails into fashion moments. Bold colour, deliberate typography, and joy-led branding.

IndustryBeauty
Year2025
PackageCreative Continuum Package
Nail Edit
Fig. 03Nail Edit Identity System
04
CASE STUDY 042025

Brow Theory

Brows that make a statement — without overpowering.

A calm, structured identity focused on harmony, proportion, and technique-led confidence.

IndustryBeauty Services
Year2025
PackageBaseline Package
Brow Theory
Fig. 04Brow Theory Identity System
05
CASE STUDY 052025

Skin Architect

Where skin meets science.

A clinical yet warm brand world built on education, precision, and trust. Designed to feel reassuring, not intimidating.

IndustrySkincare
Year2025
PackageStudio Build Package
Skin Architect
Fig. 05Skin Architect Identity System
End of Archive Vol.01

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